3dotmag November 2012

WRITER | Sharon Willick ARTIQUETTE 101 OPENING

o, you are going to a reception for an artist or artists to cele- brate the opening of their exhibit. Are there rules? No, but as an artist and former gallery owner I have developed some worthwhile concepts. These may be obvious to some and helpful to others. Have you ever felt awkward at an art opening, as if you are the only one who isn’t in on some mysterious secret? Guess what, the other people milling about are often feeling the same way. The secret is this, there is no secret. When you find yourself at a loss for words, it’s important for you to understand that it’s OK to say nothing. In fact, it is indeed preferable at times. Some people seem to think that they must find a famous artist to compare the artist’s work with and say, “ Wow, this reminds me of…” Try to resist that impulse. With a minimal amount of encouragement, most artists are happy to tell you about their work or what inspires them. Here’s a novel thought, if you like their work consider purchasing something. Just coming for the free food and booze? So be it, have fun and keep an open mind, you may just end up with a great piece of original art! It is often more reasonable than one might expect and usually goes up in value over time. If you, too, are an artist, make an effort not to blurt that fact out immediately. You could wait until some time has passed or — here’s a tough one — wait for someone to ask. The most important reality is that this show is not about you. And, yes there is one thing I highly recommend that other artists refrain from doing. Above all, do not bring your portfolio and start showing it around. That includes a subtle attempt at showing it to just the gallery owner or even saying you have it right outside in your car thereby putting them on the spot. Bear in mind that the gallery owner has invested time, energy and money for advertising and refreshments in order to have a successful event for the artist. Networking is one thing but intruding on another artist’s day is quite another. Consider how you would feel were you the featured artist. Remember this is an important day for an artist and one they may have been working toward for years. This is an opportunity for them to be recognized and maybe even appreciated. Who knows, they may even sell some art! END

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