Bite Autumn 2012

bite beauty

L ooking good at 80 does not seem to be a problem for legendary French skincare company Gatineau, who are celebrating their 80th anniversary this year with a new brand emblem and strategy that continues to retains its classic look. To mark this milestone anniversary Gatineau have developed a new brand signature, ‘Pioneer of beauty since 1932’; reflecting their history at the forefront of new skincare developments for women. Proving that change is not merely for the young, the Gatineau anti-ageing range of products has also undergone a facelift with a stylish new redesign, which echoes the stylish, creative and feminine Gatineau lady who appreciates quality, innovative products. With a look to the future, the brand has also introduced new environmentally friendly glass packaging to replace the use of plastic containers. In 1932, the brand’s first beauty salon was launched in Paris by legendary skincare pioneer Jeanne Gatineau, who wanted to create ‘a brand of excellence for the most discerning of women’. Also included in this vision was the Jeanne Gatineau School of Beauty, which opened in 1950 and educated thousands of beauticians in skincare and beauty. Having introduced the first iodine cream designed to contour the body along with facial exfoliators in 1947, Gatineau was the first company to utilise the benefits and properties of several antioxidants within beauty products including Vitamins A and E and green tea. Eighty years on, Gatineau remain at the forefront of skincare development with their recent launch of the Melatogenine

AOX Probiotics range, which is an innovative new collection of products for women of all ages. After becoming the first beauty house to utilise caffeine as an ingredient in its skincare products in 1983, Gatineau also introduced the first successful gel moisturiser and retinol cream in 1988. Gatineau’s latest developments include the launch of Feminessence in 1997, the first worldwide skincare range designed to combat hormonal changes, and the award winning youth molecule Melatogenine, the first of its kind, was launched on the skincare market in 2001.This was followed by DefiLIFT, introduced in 2004, which was the first available skincare product to have

the dual function of lifting and relaxing the skin to give a fantastic smooth complexion. More recently, in 2007 the Melatogenine range developed further with the introduction of Futur Plus, specifically and carefully designed for the skincare requirements of women aged 40 and over. In addition to the range of good quality skincare products designed for women, Gatineau offer skin care advice with information about different skin types and common queries available via their website. For those whose budget sadly does not allow for a visit to Paris, Gatineau products can be obtained from their official UK

distributor The Beauty Room. www.thebeautyroom.co.uk