Bite Autumn 2012

bite beauty

T he British fashion scene experienced a shake up this summer; instead of chic attire and beautiful bodies, it was all about ‘the face’ at the QVC exclusive runway event. With the UK beauty market now worth £3.4bn a year, it is no wonder this idea has never been tried before. The event brought beauty to the forefront and pushed the boundaries of make- up artistry, opening up our imagination to its many possibilities. QVC showcased its vast range of make-up through the unique beauty looks created for its ‘Facewalk’ runway. The make-up was used to create different looks, feels and moods, all inspirational and artistic, in celebration of QVC’s June Beauty Month. London opened its arms to new possibilities within the beauty industry. The ‘Facewalk’ event, which came shortly after London’s first ever‘Men’s Fashion Week’, was the perfect opportunity to encourage the world to see beauty in a completely different light. Set in complete darkness, using carefully placed spotlights, the focus homed in on the faces of 12 models, as they paraded various looks from the contemporary and classic to the outlandish, daring and extreme. Artistry was of central importance to the performance as models showcased specially designed looks including ‘nu wave’,‘flower’,‘geisha’, ‘ sky’ and ‘space’, from a collection of brands and products available through QVC including Jemma Kidd, Bobbi Brown and Bare Minerals. Hosted at London’s prestigious Hospital Club, QVC’s exclusive ‘invite-only’ audience from the British beauty media enjoyed the performance, which was so beautifully curated by leading make-up artist Isamaya Ffrench.  QVC’s Sue Leeson commented: “There’s no city on Earth more exciting or inspiring than London this year, so what better place for us to launch the world’s first Facewalk.We are so used to taking fashion inspiration from the catwalk but this show is all about illustrating the potential of make-up, how it can be applied and adapted as trends evolve.’’ What is truly unique about QVC, one of the world’s leading TV and online retailers, is the way they demonstrate their cosmetic and skin-care brands on air as brand owners themselves give viewers a step by step guide on how to re-create looks in the comfort of their home. Sue Leeson added, “Viewers are encouraged to adapt their looks and experiment with new products daily – knowing they have 30 days to return any product they try but do not like.” If nothing else, this showcase got people to really think about make-up in a difference light, the way you use it and the message it sends out about you. Inspiration for the creative; the looks were made for those who dare. To watch the world’s first ever ‘Facewalk’ and create some of the looks for yourself, visit: http://www.youtube.com/watch?v=0Jh7XQ4VP74 www.qvc.co.uk

The Face

‘ THE BODY’ FOR ‘THE FACE’ AT QVC’S LOSER LOOK AT BRITAIN’S FIRST EVER