Bite Autumn 2012

The embroidered ‘W’ stitching initialled on each back pocket is a cattle branding for jeans that reads “Western Wear”. The back pockets also have tone on tone horizontal stitching for a second layer of fabric, which reinforces the pockets from inside and provides strength throughout. The folded ridges of fabric at the seams make up the felled seam. Wrangler makes this feature functional by creating a downward-facing lip in the yoke running above high rear pockets, thus keeping essentials trapped inside. Leather patches have featured on the right back pocket of Wrangler jeans since 1947. Previously it read ‘Blue Bell’s Wrangler Authentic Western Jeans’ but today the name stands alone, single-handedly representing tough, top-quality, authentic denim garments. Wrangler’s ‘ rope’ signature is one of the ultimate icons of denim- wear. As the brand’s jeans are designed for the outdoors, for freedom of movement and for surviving on your wits, the rope logo is seen as a sign of action. Since the first Wrangler jean debuted in 1947, future designs have taken on the seven belt loop concept; threading aWrangler premium grade leather belt will keep the jeans locked firmly to your body. www.wrangler-europe.com