Bite Autumn 2012

PHOTOGRAPHER: JANEANNE GILCHRIST GLASGOW SCHOOL OF ART FASHION SHOW bite model behaviour

Tara was already well

Beaming earnestly Tara said, “All the other models for the Gucci campaign were flown out from New York, which was incredibly nerve wracking. I was honoured and almost shocked to be considered at the same level as the other models. I did feel under a lot of pressure but that is something worth getting used to. It can work very positively and push you to produce amazing work. I constantly strive to improve myself.” With a constant determination to further her career and expand on her abilities, Tara believes versatility and dedication is the key to success. “A model needs to be like a chameleon. You need to be completely in control of your expression and fit whatever brief is given, even if it is out-with your comfort zone. I think that is important for any job, not just in the modelling world.” Cathy agrees that much of Tara’s appeal is due to her strong work ethic and her ability to fit most looks. “ Tara can pull off a grungy, contemporary look but can also suit vintage styles. The feedback we get from photographers is always positive.” With this in mind Cathy hopes to get Tara representation in other areas across the globe. “We are looking into the Asian market in Hong Kong and Tokyo to extend Tara’s experience.” The jet setter lifestyle is not the only factor in the highly demanding job of a 21 st century model. Today’s model does not merely sell clothes through posing for photographic editorials or working on catwalk shows. In order to truly make it in the modern industry you have to be able to sell products in commercial advertisements. Dutch model, Daphne Groeneveld is known worldwide since featuring in the highly popular, fun loving Dior Addict fragrance commercial. Daphne, now a favourite choice forTV commercials, has recently featured in the H&M Autumn/ Winter advert.Tara too got the chance to expand into acting whilst working on the Pepsi Sting Energy Drink commercial earlier this year. “Though I can spot the similarities

between acting and modelling, the two felt

established when she joined The Model Team. For models at Tara’s level we provide high quality, well-paid and published jobs. Since joining our agency Tara has become a regular in the MODH magazine and the Saturday and Sunday Herald.” Providing guidance for models, particularly those in their early teens, is something Tara feels strongly about. Relaxed, Tara opens up about her teenage insecurities,“I remember the pressure I felt to look skinny at the age of 15, without a modelling career. I feel that in the modern industry there is too much pressure on young models to be of a certain weight and, as a result, many young girls have false ideas about beauty. Personally, I do not agree with using models under the age of 16. No one is truly sure of themself at such a young age.” Speaking with conviction there is an admirable integrity toTara. Looking at her now as a mature and decisive career woman, it is clearTara’s work in the fashion industry has helped her develop as a person. Once a model has become established on a domestic level the next step is often to work overseas. In an industry as multi- cultural as fashion, international work can be the making of a model. For Tara, who began working in Dubai with LMM before being signed to agencies domestically in 2010, international work is vital. “Though it can sometimes be good to be a big fish in a small pond, I think international work is essential for a model’s personal and professional development. You can learn a lot from working out-with your comfort zone and working abroad will widen your eyes to other areas of the industry and to what else you are capable of.” Tara’s work inDubai has led her tomodel for French Vogue and work with the likes of Estée Lauder, Urban Outfitters and Gucci. Shot earlier this year, the Gucci editorial is Tara’s most high profile job to date.

completely different whilst working on the advertising campaign.It was very challenging because you need to have constant energy and flow of expression.” Tara giggles as she thinks back to the audition process. “My agency in Dubai suggested I apply for the Pepsi acting job. Thecasting videoswereprettyembarrassing and cringe worthy but I was really pleased to get the job. I enjoyed working on the advert and experimenting as you have more room for improvisation when acting.” In the modern entertainments industry there are many linked career pathways and, in a notoriously short lived career, many models go on to become actors and vice versa. In 2012 Tara Nowy has brushed shoulders with those at the forefront of the industry and, with a diverse range of experience under her belt both at home and abroad in modelling and acting, a prosperous future definitely lies ahead for her.Despite the short lifespan of an average modelling career, Tara hopes to reach a high status in the entertainments industry. “ I will continue to model for as long as I can and embrace every opportunity that comes my way. I would like to do more acting. I took drama classes throughout my childhood and I think they have helped me as a model.” The Model Team www.modelteam.co.uk

Life Model Management www.lmm-dxb.com

CREDITS FOR THE PHOTO-SHOOT: Location:The GlasgowVintageVehicle Trust www.gvvt.org Clothing:The GlasgowVintage Company http://glasgowvintage.co.uk