Blipp Business Start Up

so bam, here we are.

print medium, interesting. So where do you plan on getting article ideas?

EL: It doesn’t hurt that we have an amazing team of ‘creatives’. But seriously, we talked about it and debated whether or not it was a good idea – we didn’t want to stretch ourselves too thin, and there was so much going on for both of us. In the end, we thought it’d be a great investment of time and opted to go ahead. Like I said, we’re always brainstorming and acting – can’t stop, won’t stop. IW: Print is sort of a dying medium – magazines, newspapers, even books struggle to survive in the industry. What about blipp’s magazine will differentiate you from them? EL: Tough question. Well, we’re more focused on the online/mobile presence of our magazine. We’re completely paperless and so people can read it on their phones, tablets, and computers. This also means things are ‘clickable’. Whatever is linkable is linked; from the titles on the cover of the magazine to the table of contents, readers can flip easily to any story with the click of a button. So, what does that mean? We’re connecting our topics onto LinkedIn, getting people involved by asking questions, and so on. We believe in real-time answers and talking to people. Like our mission – yes, the one we just made up – we’re constantly trying to speak with our target audience. We’re all about bringing in the new – thinking ahead, and trying to innovate and revolutionize the industry.

CD: blipp magazine is going to be driven by the people who read it. Originally, we discussed a traditional magazine in which we hired writers who kept their ears to the ground so they could write about what was ‘ trending’ in the entrepreneurial world. But we bucked that idea, and decided that if we wanted a magazine which was truly driven by innovators, we should draw articles directly from the source. We plan on building a blogging site [ blipp nation] which is going to be more of a forum for people to blog daily about whatever they choose. From there, readers will decide whose articles will be featured in our monthly magazine. The magazine will then be available on Amazon.com, and will be distributed to our clients as a way to create opportunities for our writers. This ensures that we aren’t focused in Canada, but are getting writers from around the globe! IW: Why do you think blipp will be a success? CD: Blipp will be successful because of hard work, innovation and drive. We’re putting our blood, sweat and tears into this company. Go big, or go home. I could quote a couple more common phrases about how to approach success, but I’ll keep them to myself [laugh]. At the end of the day, I think our hard work will really pay off. We’re not just a magazine – we’re a marketing company. And soon we’ll be dipping our feet into other streams. Not many companies start out like that. We’ve

IW: A globalized approach to a traditional