TOMI Magazine November 2012

Through the Storm

In the wake of Hurricane Sandy, cities like New York, New Jersey and Connecticut were preparing for what was considered to be a ‘ superstorm’, by closing shops, shutting down mass transit and evacuating low, shore lined areas. Even on the brink of a natural disaster, small businesses continued to work. Com- ments, posts and tweets from entrepreneurs indicated that despite the threat of power loss, work was still a top priority. Everyday, obstacles present them- selves. Some are by surprise. Others, due to certain current events, we know are coming. No matter what, one tries to prepare as best as they can for whatever-have-you. Today’s business person knows that the economy isn’t in the best shape. They know that there is very little appeal for small, up and coming businesses to garner investor attention unless their A game is up. This is why small business owners continue to press

on because there is always that small chance of opportunity and they want to be ready for it. The most common denominator among entrepreneurs is perseverance. Those obsta- cles? You can choose to go with the flow or rail against it. Form your own destiny instead of accepting the norm. Working hard is one thing, but having the courage to ‘get thru’ is a tool needed to be successful. In an instant, you may have to scram- ble but that’s ok. Being focused can get you through the storm.

Tonisha L. Johnson

PUBLISHER & EDITOR IN CHIEF

Twitter@anidemedia

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