TOMI Magazine November 2012

THROUGH THE STORM Small Businesses Are Compelled To Thrive Despite Inclement Economic Conditions

NEW YORK, NY (NOVEMBER 2012) - Winter is almost here. And the buzz is not com- ing from the cold snap. Small businesses are changing the way they do business by dis- covering ways to get new customers (and keep them), stay prevalent online, and get ahead of the competition. Job security and financial success are just around the corner. The 2012 Presidential election is here. After months of campaign promises, it has come down to two candidates: the incumbent Barack Obama and presidential hopeful Mitt Romney. November 6th, Judgment Day, small business owners will decide which candi- date can garner funding that will increase new hires and revenue. “Governor Romney doesn’t have a five-point plan” -claims President Obama, at the 2nd Presidential Debate. “ He has a one-point plan. And that plan is to make sure that folks at the top play by a different set of rules”. In this month’s Powertic section, both Romney and Obama ad- dress the hottest kitchen table political topic. With 2013 only weeks away, business owners are wasting no time in putting their game plan into play. In the November issue of TOMI Magazine, Joe Shure, co-founder of Inter- sect Fund, offers detailed advice on how small businesses can get to the front of the mi- croloan application line by improving their credit in our Forecast section. In our Indie- pendent section, Author Deborah Henry discusses the chilling discovery she made when writing the book ‘The Whipping Club’. “I was shocked to find out that during the 60s and way before there was this underbelly going on” - says Henry. “This hidden atrocity of people.” In our ongoing feature of Irish Academy’s online Public Relations course, we focus on the art of fabricating a story and how this can get you and your client into serious trou- ble. ‘It’s like telling a tale that you just have to keep up with’. In our Personal Assis- tant section, we address the challenges that come with the everyday business life. At times, getting through the storm of a business day can be an ‘all hands on deck’ type of thing. “People are busier these days than they’ve ever been” - says Charell Star, founder of PAforaday.com. “I’m willing to say in history. Employers are overleveraged and over- extended. We’ve gotten to a point in our society where people are afraid to ask for help. We have to move away from that.” The November 2012 issue is filled with resources for entertainment business owners to begin putting all of the pieces of the puzzle together. By maximizing your internet mar- keting with programs like Postling and SproutSocial. You can turn tweets into dollar signs, increase your customer service value by listening to key points made from current customers and would-be consumers, apply branding techniques that can turn your busi- ness into a household name. #### About TOMI Magazine TOMI Magazine™ is more than just another business publication. It is the ultimate enter- tainment business magazine that focuses on highlighting small business companies. In- corporating organization, knowledge, financial advice, awareness, event news, business solutions and investment strategies, TOMI emerges as a vital business resource devoted to helping underground and minor businesses grow and flourish.

12

NOVEMBER 2012 WWW.TOMIMAGAZINE.COM