TOMI Magazine November 2012

environments there are usually no women. I really want to make sure that we drive that home.” Certainly, the world is not without small business resources. But the energetic, fresh take in assisting new business develop- ment is to be commended. Both women are CEOs of their own individual businesses: Charell Star—PA for a Day and Morgan Gantt’ Hair Library, that take each entrepreneur on their very own adventurous ride through in’s and out’s of the business world. So, not only will viewers learn a thing or two about starting a business but they will also watch new busi- ness in the making. This is quite an invaluable tool for new and established owners. Currently only available on the inde- pendent TV crowdfunding site Mobcaster.com, Startup: NYC is looking to generate funds to produce its first season. “We realized the lack of information out there for startups like our- selves” - states Charell Star, co-founder of Startup: NYC. “We both started our businesses in a very short time.” Not unusual in today’s economy. Lots of startup’s have turned to such sites seeking venture capital. In addition, the amount of do- nated funds is a strong indication of the po- tential audience and/or consumer size. “If people are supporting then it’s like their con- tributing to what we believe in and what they believe in.” - Tonisha L. Johnson

LAUNCH CREATING AN OPPORTUNITY C HARELL STAR A ND MORGAN GANTT

It is not unlikely for women to start their own business. It is highly unlikely that they would be given a greenlight to show their talents on a national television show. Once again women have to seize the moment by creating an op- portunity that they can take advantage of and grow from positively without being exploited such as the common behavior found in most reality TV shows. “Charell and I are female entrepreneurs in the city” - says Morgan Gantt, co-founder of Startup: NYC, an online television show that shows startups what it takes to build a successful business in Ameri- ca. “But we’re also like the modern day entre- preneur in technology. It’s an intricate part of our business. We probably wouldn’t be able to do what we do the way we do it without tech- nology. Men are dominant in technology. We, women, tend to be overshadowed so we’re hoping that something like Startup: NYC would really expound upon this idea of all the women, who in fact, are overlooked. In tech

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